1. Problem Space

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e19f2d7-15f3-4449-a1ae-1390df3eb1dc/ni-question.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e19f2d7-15f3-4449-a1ae-1390df3eb1dc/ni-question.svg" width="40px" /> Users often struggle to find the specific content they are looking for on our app. The current search functionality may not always provide accurate or relevant results.

5. Existing Solutions

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ec91f2fc-c5b6-4b46-b05a-feefc88a27f3/ni-clipboard-check.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ec91f2fc-c5b6-4b46-b05a-feefc88a27f3/ni-clipboard-check.svg" width="40px" /> Users may resort to using external search engines and leaving the app altogether.

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9. Business Impact

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/87276829-0cad-41ff-8206-ffeb0ba382ed/ni-briefcase.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/87276829-0cad-41ff-8206-ffeb0ba382ed/ni-briefcase.svg" width="40px" /> Increased engagement, sales, and customer satisfaction. The feature could also attract new customers who are looking for a more robust search function.

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2. Target Customers

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a9fe700d-fdcc-4b39-826c-6a28ff082dd3/ni-avatar-female-5.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a9fe700d-fdcc-4b39-826c-6a28ff082dd3/ni-avatar-female-5.svg" width="40px" /> The feature would benefit Power Users of our app.

User Persona Template

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6. Proposed Solution

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e0e4726b-bdad-40a5-b697-8d2756aa16c7/ni-rocket.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e0e4726b-bdad-40a5-b697-8d2756aa16c7/ni-rocket.svg" width="40px" /> Implement an “Advanced Search” functionality that provides users with more granular search options. This would include filters based on content attributes, date ranges, and keywords.

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3. Problem Insights

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/66d131af-5d63-444c-bce3-d3c2615b1baf/ni-quotes.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/66d131af-5d63-444c-bce3-d3c2615b1baf/ni-quotes.svg" width="40px" /> "I rely heavily on the search function to find the specific content I need, but more often than not, the results are irrelevant or incomplete. It's frustrating because I know the content exists, but I can't find it."

User Interviews Summary

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7. Adoption/Onboarding

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d0a9a402-7e2a-4bf0-bff9-a0c2432b4cc0/ni-diagram-successor.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d0a9a402-7e2a-4bf0-bff9-a0c2432b4cc0/ni-diagram-successor.svg" width="40px" /> The advanced search feature would be promoted through user interface elements such as search bars and search result pages. Additionally, tutorials and instructional materials would be provided.

4. Pain Score

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c45e339a-f498-4bf9-bd0d-e02a35e17ed8/ni-gauge.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c45e339a-f498-4bf9-bd0d-e02a35e17ed8/ni-gauge.svg" width="40px" /> Average CSAT Score for search - 15 (last 3 months)

8. Effort Estimate

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/dc57bc6b-003c-4e1c-9f82-732334e543d6/ni-scale-stars.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/dc57bc6b-003c-4e1c-9f82-732334e543d6/ni-scale-stars.svg" width="40px" /> Effort Estimation:

Eisenhower Priority Matrix

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10. Success Metrics & KPIs

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/11343e63-ef57-46f6-8354-6d54a113b23b/ni-square-poll-vertical.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/11343e63-ef57-46f6-8354-6d54a113b23b/ni-square-poll-vertical.svg" width="40px" />